---
title: "About us"
description: "About us. We're not pretty. We're profitable. We are a digital marketing agency in Madrid that works with brands that got tired of hearing \"we're optimising it\" while nothing changed in their P&L. +20..."
url: https://impactiq.es/en/about-us/
date: 2024-08-12
modified: 2024-08-12
author: "luis@impactiq.es"
type: page
lang: en
---

# About us

About us

# We’re not pretty. We’re profitable.

We are a digital marketing agency in Madrid that works with brands that got tired of hearing “we’re optimising it” while nothing changed in their P&L.

**+20**active brands
**24 h**average response time
**0 %**outsourced to third parties

![The Impactiq team working at the Madrid office](/wp-content/uploads/2026/09/foto-oficina.webp)Madrid office · Calle del Cidro 3

How we work

## What we do

- Show the number before the slide.
- Put a name and a phone number on every KPI.
- Tell you a channel isn’t right for you, even if we sell it.
- Work with your in-house team, not against it.
- Leave the house in order if you ever leave: accounts, access and documentation are yours.

And what we don’t

## What you won’t see here

- 40-page reports nobody reads.
- “Impressions” presented as results.
- 12-month lock-ins to cover up the first three.
- Interns executing what a salesperson sold you.
- Creativity with no attribution behind it.

The method

## Four steps. None of them decorative.

No six-week “immersion phase”. Within the first month there is clean tracking and decisions already made.

#### Honest diagnosis

We audit accounts, measurement and website. We tell you what’s broken and what doesn’t need touching. Two weeks.

#### Measurement first

GA4, server-side, Consent Mode v2 and CRM connected. If the data isn’t reliable, everything else is faith.

#### Execution with an owner

A quarterly roadmap with a person and a date on it. Fortnightly sprints and a direct channel, not an inbox.

#### P&L

A dashboard with the metrics management cares about. If the number doesn’t go up, we change the plan, not the excuse.

If your agency has never told you no, it isn’t your agency: it’s your supplier.
What we say on the first call

Our team

## The people who move your P&L.

No pyramid of interns billed at senior rates. Every client works with the same person from day one to day N.

![Portrait of Joaquín Pérez Navarrete](/wp-content/uploads/2026/09/team-joaquin.webp)*

### Joaquín Pérez Navarrete

CEO*Ideas analyser*

Looks at your business before your brand. Designs 360 strategies with the calculator on the table. If an idea doesn’t fit in a spreadsheet, it goes back to the brief.

[Email Joaquín Pérez Navarrete](mailto:joaquin@impactiq.es)[LinkedIn profile of Joaquín Pérez Navarrete (opens in a new tab)](https://www.linkedin.com/in/jpereznavarrete/)

*

![Portrait of Tatiana Karpenko Filinskaya](/wp-content/uploads/2026/09/team-tatiana.webp)*

### Tatiana Karpenko Filinskaya

CMO*Happiness producer*

Runs paid media on seven-figure accounts. If Google lies about ROAS, she notices before you do. GA4 apologises to her every Monday.

[Email Tatiana Karpenko Filinskaya](mailto:tess@impactiq.es)[LinkedIn profile of Tatiana Karpenko Filinskaya (opens in a new tab)](https://www.linkedin.com/in/tesskarpenkofilinskaya/)

*

![Portrait of Luis Caridad Donoso](/wp-content/uploads/2026/09/team-luis.webp)*

### Luis Caridad Donoso

COO*Dream driver*

Gets the processes running and keeps them running. Fifteen years across offline and online. Automates the repetitive and builds websites that load in under two seconds.

[Email Luis Caridad Donoso](mailto:luis@impactiq.es)[LinkedIn profile of Luis Caridad Donoso (opens in a new tab)](https://www.linkedin.com/in/luiscaridaddonoso/)

*

Work with us

## Bored of explaining impressions?

We’re looking for people who feel uncomfortable handing in a report that explains nothing.