--- title: "Marketing outsourcing" description: "Home / What we do / Outsourcing. Outsourcing. Your marketing team, without the payroll. We operate as your extended department. No HR, no endless onboarding, no \"we're on it\" every Monday. A complete..." url: https://impactiq.es/en/marketing-outsourcing/ date: 2024-08-12 modified: 2026-11-02 author: "luis@impactiq.es" type: page lang: en --- # Marketing outsourcing [Home](/en/) / [What we do](/en/services/) / OutsourcingOutsourcing # Your marketing team, without the payroll. We operate as your extended department. No HR, no endless onboarding, no “we’re on it” every Monday. A complete team of seven profiles for less than a middle manager costs — and with a very different accounting treatment from a hire. [Ask for more information →](/en/contact/)[See all services →](/en/services/)What you get ## Concrete deliverables, not hours. - An assigned team with names, not an anonymous bag of hours - A quarterly plan with goals, owners and budget - A shared direct channel and a 30-minute fortnightly meeting - Execution across every channel you have active - A documented handover if you ever bring it in-house - A monthly report with decisions taken, not just metrics Portfolio referencesMeasured Cost versus an equivalent in-house team−45 %Time to start2 weeksMinimum commitmentMonth to monthDifferent profiles working on your account7Averages across comparable accounts. Your starting point is measured in the audit. How we do it ## Department-level capacity with the flexibility of a monthly contract. #### Fit What your team does today, what’s missing and what isn’t worth outsourcing. #### Kick-off Access, processes and the first quarterly plan within two weeks. #### Operation Fortnightly sprints with closed deliverables and priorities you can revisit. #### Review Every quarter we decide what continues, what changes and what stops. The numbers ## Hiring a department versus hiring us A comparison of cost structure and accounting treatment. The figures are reference values for a three-person marketing team in Spain. | Item | In-house team | With Impactiq | | --- | --- | --- | | Staff cost | Gross salaries plus employer social security contributions | Fixed fees per service | | Accounting treatment | Staff expense, no input VAT | Professional service: a deductible expense with recoverable input VAT | | Recruitment and onboarding | 2 to 4 months per profile, plus recruitment fees | 2 weeks for the whole team | | Ending the relationship | Severance and notice period under the collective agreement | 30 days’ notice, no severance | | Holidays, sick leave and turnover | On you: they have to be covered | Our problem, not yours | | Training and certifications | Your own budget and hours | Included: we train on our own account | | Tools and licences | Contracted and paid by you | Included in the service | | Available profiles | As many as you can afford | Seven specialities on the same account | | Scalability | Hire or fire | Adjusted every quarter | **Note.** This is an informative comparison of cost structures, not tax advice. The specific treatment depends on your activity, your tax regime and your VAT pro-rata: confirm it with your advisers before deciding.Calculator ## What does an in-house marketer really cost you? Move the salary and adjust the expenses. The external cost equals the net pay the person takes home: what changes is everything around it. Gross annual salary35.000 €Estimated net pay: **2.204 €** per month 18.000 €80.000 €Tools€€/month · SEO, email, design, CRM, analyticsEquipment€€/year amortised · computer and peripheralsRecruitment + onboarding€€/year amortised · job boards, HR time, initial trainingOffice space€€/month pro rata · leave 0 if remoteEstimated annual saving25.485 €per year with the external service You save 49 %21 % VAT deductibleFee: 2.204 €/month | Item | In-house | External | | --- | --- | --- | | Gross salary / service fee | 35.000 € | 26.442 € | | Employer social security (30.65 %) | 10.728 € | Not applicable | | Marketing tools | 4.200 € | Included | | Equipment | 500 € | Not applicable | | Recruitment + onboarding | 1.500 € | Not applicable | | Office space | 0 € | Not applicable | | VAT (21 %) on the invoice | Not applicable | +5.553 € (recoverable) | | Total annual cost | 51.928 € | 26.442 € | The external service is invoiced with 21 % VAT, which the company recovers in full on its VAT return; an in-house employee generates no deductible VAT. Indicative calculation under Spanish 2026 rules: employer contribution for a permanent contract (30.65 %) and income tax estimated by bracket. Frequently asked questions ## What you ask us Do you replace my in-house team?No. We reinforce it and take away whatever is stopping it from moving forward. If you ever bring it in-house, we leave everything documented. Can I start with a single channel?Yes. Many start with measurement or with paid and expand once they see the return. What happens if I want to stop?It stops. 30 days’ notice and an orderly handover of access and documentation. How is this accounted for compared with a salary?As a professional service: an invoice with deductible input VAT and a deductible expense for corporate tax, with no employer social security contributions and no severance provisions. We explain it with numbers, but your advisers have the final word: we are not tax advisers. Keep going ## It rarely comes alone SEO for AI · GEO #### Get cited by AI. And make sure what it says about you is true. Presence in generative answers, measured against a fixed panel of questions from your sector. [See service →](/en/seo-for-ai/) ChatGPT Ads #### There are already ads in ChatGPT. They’re not yours yet. Campaigns in the channel before it fills up: context hints, creatives, landing page and measurement. [See service →](/en/chatgpt-ads-agency/) SEO #### Ranking is easy. Selling isn’t. Traffic that turns into pipeline, not into pretty charts. [See service →](/en/seo-agency/)