---
title: "SEM & Paid Media"
description: "Home / What we do / SEM & Paid Media. SEM & Paid Media. If your agency talks to you about impressions, run. Performance Max, Demand Gen, enhanced conversions and quality signals. What actually moves t..."
url: https://impactiq.es/en/paid-media/
date: 2024-08-12
modified: 2026-11-02
author: "luis@impactiq.es"
type: page
lang: en
---

# SEM & Paid Media

[Home](/en/) / [What we do](/en/services/) / SEM & Paid MediaSEM & Paid Media

# If your agency talks to you about impressions, run.

Performance Max, Demand Gen, enhanced conversions and quality signals. What actually moves the needle in paid today — with no promises that come straight out of the platform’s spreadsheet.

[Ask for more information →](/en/contact/)[See all services →](/en/services/)What you get

## Concrete deliverables, not hours.

- Audit of the accounts and of the quality of the conversion signals
- Campaign restructuring by intent and customer value
- Product feed and Shopping strategy for e-commerce
- Creatives and angles proven with controlled tests
- Enhanced conversions and real value sent from the CRM
- A dashboard with CAC, LTV and contribution to margin

Portfolio referencesMeasured

Average 90-day ROAS+38 %CPL versus starting point−42 %Spend on terms with no intent−71 %Reaction time to a drop< 24 hAverages across comparable accounts. Your starting point is measured in the audit.

How we do it

## Accounts managed for margin, not for the ROAS the platform reports about itself.

#### Diagnosis

What the account is measuring wrong before touching a single euro of bidding.

#### Foundations

Clean conversions, exclusions, first-party audiences and value per conversion.

#### Scale

Budget where there is margin. What has none gets cut, without nostalgia.

#### Iteration

Fortnightly cycles of creative and audience testing with written hypotheses.

Frequently asked questions

## What you ask us

Do you charge a percentage of ad spend?Not by default. We prefer a fixed fee: tying our income to you spending more seems like a bad incentive to us.

Do you work Meta and LinkedIn as well as Google?Yes, when they make sense for your sales cycle. If they don’t, we tell you.

Do we need to rebuild the website to start?Not always, but if conversion is broken, paid only makes the problem more expensive. We quantify it for you first.

Keep going

## It rarely comes alone

SEO for AI · GEO

#### Get cited by AI. And make sure what it says about you is true.

Presence in generative answers, measured against a fixed panel of questions from your sector.

[See service →](/en/seo-for-ai/)

Outsourcing

#### Your marketing team, without the payroll.

Department-level capacity with the flexibility of a monthly contract.

[See service →](/en/marketing-outsourcing/)

ChatGPT Ads

#### There are already ads in ChatGPT. They’re not yours yet.

Campaigns in the channel before it fills up: context hints, creatives, landing page and measurement.

[See service →](/en/chatgpt-ads-agency/)