How we work
What we do
- Show the number before the slide.
- Put a name and a phone number on every KPI.
- Tell you a channel isn’t right for you, even if we sell it.
- Work with your in-house team, not against it.
- Leave the house in order if you ever leave: accounts, access and documentation are yours.
And what we don’t
What you won’t see here
- 40-page reports nobody reads.
- “Impressions” presented as results.
- 12-month lock-ins to cover up the first three.
- Interns executing what a salesperson sold you.
- Creativity with no attribution behind it.
The method
Four steps. None of them decorative.
No six-week “immersion phase”. Within the first month there is clean tracking and decisions already made.
Honest diagnosis
We audit accounts, measurement and website. We tell you what’s broken and what doesn’t need touching. Two weeks.
Measurement first
GA4, server-side, Consent Mode v2 and CRM connected. If the data isn’t reliable, everything else is faith.
Execution with an owner
A quarterly roadmap with a person and a date on it. Fortnightly sprints and a direct channel, not an inbox.
P&L
A dashboard with the metrics management cares about. If the number doesn’t go up, we change the plan, not the excuse.
If your agency has never told you no, it isn’t your agency: it’s your supplier.What we say on the first call
Our team
The people who move your P&L.
No pyramid of interns billed at senior rates. Every client works with the same person from day one to day N.
Joaquín Pérez Navarrete
CEOIdeas analyser
Looks at your business before your brand. Designs 360 strategies with the calculator on the table. If an idea doesn’t fit in a spreadsheet, it goes back to the brief.
Email Joaquín Pérez NavarreteLinkedIn profile of Joaquín Pérez Navarrete (opens in a new tab)
Tatiana Karpenko Filinskaya
CMOHappiness producer
Runs paid media on seven-figure accounts. If Google lies about ROAS, she notices before you do. GA4 apologises to her every Monday.
Email Tatiana Karpenko FilinskayaLinkedIn profile of Tatiana Karpenko Filinskaya (opens in a new tab)
Luis Caridad Donoso
COODream driver
Gets the processes running and keeps them running. Fifteen years across offline and online. Automates the repetitive and builds websites that load in under two seconds.
Email Luis Caridad DonosoLinkedIn profile of Luis Caridad Donoso (opens in a new tab)
Work with us
Bored of explaining impressions?
We’re looking for people who feel uncomfortable handing in a report that explains nothing.
Stop looking for an agency. Start hiring one.
30 minutes. No sales pitch. If we're a fit, we're a fit. If not, we'll recommend someone who is. No hard feelings.
We reply within 24 hours. No “we're scheduling it”.