Analytics & CRO

If it isn’t measured, it doesn’t exist.

And if what’s measured isn’t managed, measuring it makes no difference. We set up complete measurement —GA4, server-side, Consent Mode v2 and CRM— and then use it to raise conversion. Your CFO will thank you.

What you get

Concrete deliverables, not hours.

  • A documented measurement plan: events, parameters and owners
  • GA4 and Google Tag Manager with a clean container and stable naming
  • Server-side measurement to recover the signal lost to blockers
  • Consent Mode v2 and conversion modelling without sidestepping GDPR
  • Looker Studio dashboards connected to real sources
  • A CRO programme: hypotheses, tests and documented learnings

Portfolio referencesMeasured

Conversions recovered with server-side measurement+22 %
Conversion rate after 6 tests+18 %
CRM vs. analytics discrepancy< 5 %
Time to set up measurement3–5 weeks

Averages across comparable accounts. Your starting point is measured in the audit.

How we do it

Data you can base a budget decision on.

Inventory

What’s being measured, what isn’t, and what’s being measured wrong twice.

Implementation

A new container, events with human names and living documentation.

Consent

A certified CMP, Consent Mode v2 and modelling. Compliant and with signal, at the same time.

Optimisation

From data to hypothesis and from hypothesis to test. No test without a hypothesis.

Frequently asked questions

What you ask us

Does Consent Mode v2 make me lose data?

Properly implemented, no: you model the non-consented conversions and recover a good part of the signal. Badly implemented, you lose both.

Do I need a paid CMP?

If you use Google’s advertising products in the EU, you need a certified CMP integrated with the TCF. We tell you which one and how much it costs.

Is CRO just changing the button colour?

No. It’s understanding where and why people drop off, and testing changes with enough volume for the result to mean something.

Keep going

It rarely comes alone

SEO for AI · GEO

Get cited by AI. And make sure what it says about you is true.

Presence in generative answers, measured against a fixed panel of questions from your sector.

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Outsourcing

Your marketing team, without the payroll.

Department-level capacity with the flexibility of a monthly contract.

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ChatGPT Ads

There are already ads in ChatGPT. They’re not yours yet.

Campaigns in the channel before it fills up: context hints, creatives, landing page and measurement.

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Stop looking for an agency. Start hiring one.

30 minutes. No sales pitch. If we're a fit, we're a fit. If not, we'll recommend someone who is. No hard feelings.

Let's get to the point

We reply within 24 hours. No “we're scheduling it”.

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