What you get
Concrete deliverables, not hours.
- An assigned team with names, not an anonymous bag of hours
- A quarterly plan with goals, owners and budget
- A shared direct channel and a 30-minute fortnightly meeting
- Execution across every channel you have active
- A documented handover if you ever bring it in-house
- A monthly report with decisions taken, not just metrics
Portfolio referencesMeasured
Averages across comparable accounts. Your starting point is measured in the audit.
How we do it
Department-level capacity with the flexibility of a monthly contract.
Fit
What your team does today, what’s missing and what isn’t worth outsourcing.
Kick-off
Access, processes and the first quarterly plan within two weeks.
Operation
Fortnightly sprints with closed deliverables and priorities you can revisit.
Review
Every quarter we decide what continues, what changes and what stops.
The numbers
Hiring a department versus hiring us
A comparison of cost structure and accounting treatment. The figures are reference values for a three-person marketing team in Spain.
| Item | In-house team | With Impactiq |
|---|---|---|
| Staff cost | Gross salaries plus employer social security contributions | Fixed fees per service |
| Accounting treatment | Staff expense, no input VAT | Professional service: a deductible expense with recoverable input VAT |
| Recruitment and onboarding | 2 to 4 months per profile, plus recruitment fees | 2 weeks for the whole team |
| Ending the relationship | Severance and notice period under the collective agreement | 30 days’ notice, no severance |
| Holidays, sick leave and turnover | On you: they have to be covered | Our problem, not yours |
| Training and certifications | Your own budget and hours | Included: we train on our own account |
| Tools and licences | Contracted and paid by you | Included in the service |
| Available profiles | As many as you can afford | Seven specialities on the same account |
| Scalability | Hire or fire | Adjusted every quarter |
Calculator
What does an in-house marketer really cost you?
Move the salary and adjust the expenses. The external cost equals the net pay the person takes home: what changes is everything around it.
Estimated net pay: 2.204 € per month
per year with the external service
You save 49 %21 % VAT deductibleFee: 2.204 €/month
| Item | In-house | External |
|---|---|---|
| Gross salary / service fee | 35.000 € | 26.442 € |
| Employer social security (30.65 %) | 10.728 € | Not applicable |
| Marketing tools | 4.200 € | Included |
| Equipment | 500 € | Not applicable |
| Recruitment + onboarding | 1.500 € | Not applicable |
| Office space | 0 € | Not applicable |
| VAT (21 %) on the invoice | Not applicable | +5.553 € (recoverable) |
| Total annual cost | 51.928 € | 26.442 € |
The external service is invoiced with 21 % VAT, which the company recovers in full on its VAT return; an in-house employee generates no deductible VAT. Indicative calculation under Spanish 2026 rules: employer contribution for a permanent contract (30.65 %) and income tax estimated by bracket.
Frequently asked questions
What you ask us
Do you replace my in-house team?
No. We reinforce it and take away whatever is stopping it from moving forward. If you ever bring it in-house, we leave everything documented.
Can I start with a single channel?
Yes. Many start with measurement or with paid and expand once they see the return.
What happens if I want to stop?
It stops. 30 days’ notice and an orderly handover of access and documentation.
How is this accounted for compared with a salary?
As a professional service: an invoice with deductible input VAT and a deductible expense for corporate tax, with no employer social security contributions and no severance provisions. We explain it with numbers, but your advisers have the final word: we are not tax advisers.
Keep going
It rarely comes alone
Get cited by AI. And make sure what it says about you is true.
Presence in generative answers, measured against a fixed panel of questions from your sector.
There are already ads in ChatGPT. They’re not yours yet.
Campaigns in the channel before it fills up: context hints, creatives, landing page and measurement.
Ranking is easy. Selling isn’t.
Traffic that turns into pipeline, not into pretty charts.
Stop looking for an agency. Start hiring one.
30 minutes. No sales pitch. If we're a fit, we're a fit. If not, we'll recommend someone who is. No hard feelings.
We reply within 24 hours. No “we're scheduling it”.